— Celebrate your child’s growth on your travels with a special kimono photo experience and
create lasting family memories — 
*Shichi-Go-San: a traditional Japanese celebration for children aged 3, 5, and 7
APARTMENT HOTEL MIMARU, in collaboration with FUJIYA CO., LTD., a beloved Japanese confectionery brand celebrating its 115th anniversary, is launching a special project to introduce the traditional Japanese
celebration “Shichi-Go-San”—a festival that honors children’s growth and strengthens family bonds—to
families from around the world.
Shichi-Go-San is a cherished Japanese tradition where families celebrate their children’s healthy growth and capture the moment in beautiful photos. It is customary for children to dress in kimono and hold Chitose
Ame (a longevity candy symbolizing a “thousand-year” wish for long life) for commemorative photos, which
are then shared with relatives or sent with New Year’s cards. This tradition has been passed down through
generations, creating treasured memories that bring families and relatives together in celebration of a child’s
growth.
In this special collaboration, MIMARU offers an AR photo frame where families can take pictures in traditional kimono style, as well as a photo spot inside the hotel featuring Fujiya’s mascot, Peko-chan.
For many Japanese people, the kimono is worn only on special occasions such as Shichi-Go-San or Coming of Age Day, making this a rare and meaningful cultural experience for visiting families, too.
By experiencing Japanese culture during your stay and sharing those joyful moments on social media or with loved ones back home, you can feel closer to family—even across the distance—and create deeper bonds
through travel memories.
■Fujiya Peko-chan × MIMARU
Overview of the “Shichi-Go-San Experience – Celebrating Children’s Growth in Japan” for
Visiting Families.
1．Transform into Kimono Style! “Peko-chan & Poko-chan × Shichi-Go-San AR Photo Frame”
MIMARU and Fujiya are sharing a special “Peko-chan & Poko-chan × Shichi-Go-San Photo Frame” on their official social media accounts, available for everyone to enjoy.
With just your smartphone, you can easily transform into kimono style and take fun, unique photos.
Share your photos with grandparents, relatives, and friends overseas to introduce them to Japan’s Shichi-Go-San tradition, or post them with hashtags to spread the beauty of Japanese culture around the world.
#shichigosan #fujiya #mimaru
Examples of AR photo frames
AR Photo Frame URL（Smartphone Only）
https://palanar.app/v2/ar_contents/753
2.Capture a Memory with Peko-chan! “Shichi-Go-San Photo Spot”
A special Shichi-Go-San photo panel featuring Peko-chan dressed intraditional attire will be available at
three MIMARU locations in Tokyo, Kyoto, and Osaka. Inside these locations, guests can also learn about the history and customs of Shichi-Go-San, and children will receive Fujiya’s “Chitose Ame”—a traditional
candy that symbolizes long life and happiness.
◆ “Chitose Ame” (Red / White)
We offer the traditional Shichi-Go-San candy, “Chitose Ame”, in
both red and white varieties, each wrapped in a charming design
featuring Peko-chan in three beautiful kimono styles.
Made with condensed milk and fresh cream, these candies have the
same rich, milky flavor as Fujiya’s long-selling favorite, “Milky.”
・Event Period: November 5 (Wed) – November 16 (Sun)
・Participating Locations:
MIMARU Tokyo Station East
1-12-8 Hatchobori, Chuo-ku, Tokyo
https://mimaruhotels.com/hotel/tokyo-station-east/
MIMARU Kyoto Kawaramachi Gojo
17-1 Hirai-cho, Gojo-sagaru, Nishitakasegawa-suji, Shimogyo-ku, Kyoto
https://mimaruhotels.com/hotel/kawaramachi-gojo/
MIMARU Osaka Namba North
1-2-10 Minamihorie, Nishi-ku, Osaka
https://mimaruhotels.com/hotel/namba-north/
Please note: The number of “Chitose Ame” candies is limited and available while supplies last.
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- MIMARU Tokyo Station East
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- MIMARU Kyoto Kawaramachi Gojo
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- MIMARU Osaka Namba North