Nichirei Foods, the first company in Japan to make frozen foods that are ready to eat after simply warming them up, and Apartment Hotel MIMARU, which has a guest base that is 90% visitors from abroad who want to stay together with friends and family in spacious guest rooms with kitchens included, shared a common goal to collect opinions on what those from overseas think about Japanese frozen foods, thus inspiring the taste test survey.
<Survey Period: 25 Groups (107 people) staying at MIMARU Tokyo Station East from June 12-June 23, 2024>
MIMARU staff selected 6 options from Nichirei Food’s frozen food range that they would recommend for breakfast or lunch/dinner. Guests staying at the hotel were able to choose one item per person, then make and try the items in their rooms. They were then asked to rate the foods in 5 categories and give their impressions on each item’s taste, uniqueness, and on frozen food in general.
Comments from the Nichirei Foods Representative
This was a valuable chance to have visitors from overseas try Nichirei Foods’ frozen food items.
As Nichirei Foods refuses to compromise on flavor, I was so happy to see that the items in this event received good feedback overall in the survey.
It seems like frozen foods used for everyday meals are common overseas as well, and it made me realize all over again that “simple and convenient” are universal concepts. Furthermore, it showed me the potential for high-quality Japanese frozen foods to expand to overseas markets. Nichirei Foods will continue to bring smiles to faces all around the world through our pursuit of “delicious, simple, and convenient” products.
● About Nichirei Foods Inc.
Representative Director, President: Masahiko Takenaga
Address: Nichirei Higashi-Ginza Building 6-19-20 Tsukiji, Chuo-ku, Tokyo 104-8402 Japan
Business Information: We manufacture, process, and sell frozen, retort packaged, and canned foods, as well as packaged ice and other products.
URL: https://www.nichireifoods.co.jp/en/corporate/
● Survey Overview
・Taste Test and Survey Period: June 12-June 23, 2024
・Survey Participants: MIMARU Tokyo Station East guests
・Number of Valid Responders: 25 guest groups, 107 people from 9 countries and regions
・Survey Method: Online survey
<Survey Respondents: Percentage by Country and Region>