Sustainable tourism with the "Kyoto Tourism Etiquette“


Because of the rapid increase of foreign tourists visiting Japan recently, there have been tourism related issues like congestion, and manner and rule violations because of cultural differences and customs. These issues have started to affect the lives of citizens as well. 
In order to create a sustainable environment for both tourists and citizens alike, the City of Kyoto and the Kyoto City Tourism Association have introduced the Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette). "In order for Kyoto to continue to be Kyoto, we want to foster a mutually beneficial relationship with businesses, workers, tourists and citizens." 

Kyoto Tourism Etiquette: 

At MIMARU, we work towards this sustainability by nurturing mutual respect for everyone involved in Kyoto's tourism. Each hotel in Kyoto will actively introduce guests to the Tourism Etiquette and promote efforts towards the initiative. 

■ Kyoto Tourism Etiquette
The "Kyoto Tourism Etiquette" aim to resolve tourism related issues and introduce a sustainable environment to the city via easy-to-understand instructions for foreign guests. 

The leaflets for foreign tourists feature ninja and samurai, and introduce sightseeing etiquette in Kyoto with eye-catching illustrations. 

Manner instructions leaflet for foreign tourists
Manner instructions leaflet for foreign tourists

At MIMARU, in addition to posting stickers and distributing the leaflets in the lobby, we also communicate the Tourism Etiquette when introducing sightseeing spots to our guests. For example, a visit to a famous temple: It is recommended that guests wake up a little early and enjoy their visit outside peak hours, in order to prevent huge crowds. We believe that one of MIMARU's strengths is the ability to clearly communicate these recommendations to the guests through our multinational staff.
MIMARU will continue to promote sustainability initiatives and connect guests with the local community to nurture a deeper, mutual understanding. 

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